13th research of “Most Valuable Turkish Brands”, which is prepared by Brand Finance in every year has been announced. According to research of international brand evaluation institute, İnci Akü has increased its brand value at 48 percent and become the most valuable brand of Turkey.
Brand Finance, international independent brand evaluation company has announced the list of “Most Valuable Turkish Brands”. İnci Akü, energy expert of the world has taken its place on this list that is prepared in each year to determine power and value of brands. İnci Akü, the leading brand of the sector has risen up in the list with 48 percent of increase in its brand value, ranked 72 among ‘Top 100’ brands and become the most valuable battery brand of Turkey.
“We are the innovation leader of the sector”
Cihan Elbirlik, Executive Board Director of İnci GS Yuasa made a speech and said: “We experience the pride and happiness to get the most valuable brand title of our sector by rising up in the Most Valuable Turkish Brands list. As İnci GS Yuasa, we export to 6 continents and more than 80 countries and continue to grow with İnci Akü, our expert energy brand of the world. While leading the way with our consumer-oriented approach and new technologies we develop, we also continue to improve ourselves consistently. With renewed designs of İnci Akü that we introduced in 2019 and Maxim A Gorilla that is our new product series, we are the innovation leader of the sector thanks to our services, such as 444 5 258 (AKU) Turkish Battery Line, E-Warranty, free road assistance for 6 months, etc. Our focus in brand communication is to enhance trust and loyalty of our consumers. Today’s results indicate that we are on the right road.”
In 2020, total value of top 100 brands increased at 24 percent when compared to the previous year and reached 24,6 billion dollars.