İnci Akü Clinches Fifth Consecutive Gold Award at Brandverse Awards in 40th Anniversary

Celebrating its 40th anniversary this year, İnci Akü has achieved another milestone by winning the Gold Award for the 5th consecutive time in the “Automotive Supply Industry” category at the Brandverse Awards 2024. Organized by Marketing Türkiye and BoomSonar, the Brandverse Awards honor the most outstanding work in advertising, marketing, and marketing communication.

İnci Akü, the World’s Energy Expert, once again secured the Gold Award in the SocialBrands Data Analytics section of the Brandverse Awards, which comprehensively evaluates the marketing, communication, and advertising activities of brands. At the award ceremony held on June 24 at Hilton İstanbul Bomonti Hotel & Conference Center, İnci Akü’s award was presented to Gökçe Yılancıoğlu Tellici, Corporate Communications & Marketing Manager at İnci GS Yuasa.

Expressing her delight at İnci Akü being honored with this prestigious award for the fifth consecutive time, Gökçe Yılancıoğlu Tellici, Corporate Communications & Marketing Manager at İnci GS Yuasa, stated, “As we celebrate İnci Akü’s 40th anniversary, we are committed to leveraging social media platforms in the most effective way. We build a powerful digital brand image through our customer-centric and innovative approach. As Türkiye’s most valuable battery brand, we continuously strive to build on our achievements year after year. Today, we shape our communication activities with the awareness that effective use of the digital world is crucial for enhancing brand value and perception. We strive to convey our brand’s messages in the most effective way through projects such as influencer collaborations that boost social media engagement. Additionally, our digital ecosystem enables us to quickly identify and analyze our customers’ expectations and needs. This approach helps us internalize and fortify our brand image in the eyes of our customers through the services we provide. Being recognized with prestigious awards like the Brandverse Awards for consecutive years underscores the effectiveness of our strategy and the success of our efforts at İnci Akü. I would like to thank to all our colleagues and business partners who have contributed to this success.”

Over 50 thousand social media accounts analyzed analytically

Every year for the SocialBrands Data Awards section, over 50,000 social media brand accounts are meticulously analyzed based on the Social Media Brand Index. Covering the period from April 1, 2023, to April 1, 2024, the evaluation encompassed various data points including the number of followers, growth in followers, number and types of posts shared, interactions, and types of interactions. According to the results of the comprehensive evaluation, which included expertise from Deloitte Türkiye, the most successful brands in each category were identified.

Social Media Awards Türkiye, dedicated to recognizing the most successful brands and projects in digital, continues to highlight excellence across the comprehensive spectrum of Brandverse Awards by evaluating brands’ marketing, communication, and advertising activities in a 360-degree approach.